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Tips for Setting an Advertising Strategy

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A successful advertising campaign can mean lucrative profits for a business. To be a success much thought and planning must go into an ad campaign. The first step to any campaign is to define your product. This will enable you to target the market you are trying to sell to. It also helps with advertising phrasing so that you are getting your message across in clear, easy to understand terminology. (Advertising Manager's Handbook by Robert W. Bly)

Essential to any good campaign is a good strategy. A strategy details what you will do in promoting your product to your potential customers. It is important to know what you are trying to achieve. Some things you may want to achieve are more exposure of your product, create a good image of your company and product, produce sales, and generate a mailing list.

One important aspect of any ad campaign is the budget. With the budget you want to determine where your advertising dollars will be spent. You can compare previous campaigns to see which were beneficial and which were not so beneficial so that you know whether you need a larger or smaller budget, and where to put your campaign dollars. You can compare your campaigns with your competitor. You want to keep up with his momentum in campaigning, so you want to make sure your budget is big enough so that you can compete. If you are a new business, you will do more advertising than if you were an older business simply because you are trying to establish yourself. You don't have to advertise as much if you have repeat business or word of mouth business, so you don't need as big a budget. It is best to advertise within your means to be able to produce your product. If you get more customers than you can supply products with, you may be advertising too much.

Be ready for responses to your advertising. Be ready to print more brochures, increase working hours, order more packaging material, etc.

Things to avoid in your ad campaign are making assumptions about what customers want, not keeping up with competitors, only advertising based on price, and being resistant to change.

A good advertising strategy involves timing, conciseness and persistence. You will work long hours and you will work hard to see that your dollars are not lost. It is the challenge that businesses face everyday, and if done correctly, it is the challenge that reaps the business rewards.

A successful advertising campaign can mean lucrative profits for a business. To be a success much thought and planning must go into an ad campaign. The first step to any campaign is to define your product. This will enable you to target the market you are trying to sell to. It also helps with advertising phrasing so that you are getting your message across in clear, easy to understand terminology. (Advertising Manager's Handbook by Robert W. Bly)

Essential to any good campaign is a good strategy. A strategy details what you will do in promoting your product to your potential customers. It is important to know what you are trying to achieve. Some things you may want to achieve are more exposure of your product, create a good image of your company and product, produce sales, and generate a mailing list.

One important aspect of any ad campaign is the budget. With the budget you want to determine where your advertising dollars will be spent. You can compare previous campaigns to see which were beneficial and which were not so beneficial so that you know whether you need a larger or smaller budget, and where to put your campaign dollars. You can compare your campaigns with your competitor. You want to keep up with his momentum in campaigning, so you want to make sure your budget is big enough so that you can compete. If you are a new business, you will do more advertising than if you were an older business simply because you are trying to establish yourself. You don't have to advertise as much if you have repeat business or word of mouth business, and you don't need as big a budget. It is best to advertise within your means to be able to produce your product. If you get more customers than you can supply products with, you may be advertising too much.

Be ready for responses to your advertising. Be ready to print more brochures, increase working hours, order more packaging material, etc.

Things to avoid in your ad campaign are making assumptions about what customers want, not keeping up with competitors, only advertising based on price, and being resistant to change.

A good advertising strategy involves timing, conciseness and persistence. You will work long hours and you will work hard to see that your dollars are not lost. It is the challenge that businesses face everyday, and if done correctly, it is the challenge that reaps the business rewards.

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